Breathwork EP: EDM

An industry-leading wellness practitioner was set to release their fourth breathwork EP on Spotify.

As an active user of their other resources, I knew I wanted to write an email campaign to add to my portfolio and present to the client.

The idea behind the campaign was to harness their social media following and funnel their followers into a waitlist in order to generate greater anticipation for the EP release with the use of educational content and social proof.

The goal: increase monthly Spotify listeners and grow email list.