McCain Frozen Pizzas

Young Bloods' ‘The Hard Sell’:

Product: Any of McCain’s frozen pizzas.

Challenge: Sell frozen pizzas to the OGs of handmade cooking: the Italians.

Insight: The Italian’s are patriotic and will vehemently defend the notion that anything Italian is the best.

Idea: Frozen pizza may not be authentic Italian pizza, but that doesn’t mean it still can’t be pretty good.

Execution:‘Still Pretty Good’ OOH campaign.